Do you even HAVE a strategy for your business?
From my observations, I see a lot of people online that are moving forward without much of a strategy. Or they are stuck using other peoples strategies and don’t develop their own based on their needs and abilities.
It is very important to understand that those that are teaching you things online, are doing what they know or have been successful with themselves. It is not necessarily the path for YOU or the only path you should take…
You need to know what YOU want:
- What market do you want to be in?
- What business do you want to be in (e.g. selling physical products, info products or just publishing content)?
- Where will your income come from (what’s your frontend/upsell/backend/recurring product)?
- Who will be your target customers and where do they hang out?
- Which methods will you be using to build your list (you ARE building your list, right…?)?
Key strategy: Diversify your traffic sources I use a combination of strategies but the most important one is to focus on list building – this way, you’ll never get stuck for traffic… and I strongly use the old saying, “Don’t put all your eggs in one basket.”
I just saw a guy the other day freaking out because Google was wiping out his business… He fell by around 400 visitors to his website per day which crushed his income.
Why? Because he had all his eggs in the Google basket! Google is the type of animal that can make changes that don’t make sense, have no ryme or reason, and simply just happen. You may think you have control, but you don’t.
That’s why you must diversify. Have a strategy that takes into account these type of things… Don’t do just one thing… Let me rephrase that… You can do one thing, but make sure that you are covered within that one thing.
For instance if you depend on Google Adwords for 100% of your income, that’s fine. Just make sure that you are not doing just one thing within that. Make sure you are not in one market or are driving traffic one way.
Things are changing rapidly
Things are in a continuous state of change online. You must brace yourself for that change. Make sure you have a strategy and you aren’t just mesmerized by some opportunity and you lose sight of the big picture.
This is a business not just a way to make some quick cash… it can be, but generally I think most of us want to have long term results and not live on the edge…
So have some sort of strategy in place for your business that insulates you from the environment. You should have a short term, medium and long term strategy and goals. Where do you see yourself in 1 month, 6 months, 5 years?
How are you going to get there – what are your personal/business goals?
There are things I do to make money now, but there are also things that I am building now that will blossom in the future or offer long term stability.
Just sit down for a few minutes and write down some of your goals and what you want out of this business. After you know what you want and have taken into consideration the environment, map out how your are going to get there… every single detail.
If you do this, you will not only find financial stability over the long term, but you will find peace of mind.
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Let me know what you think by making a comment on this post.
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