As a newbie online marketer, there are really only two things standing between you and your website making massive amounts of profits – or going bankrupt right before your eyes.
The first of these two things is how much drive and effort you have to sell your products and work for yourself. You will never get anywhere if you do not have the motivation or the ‘know-how-to-run-your-own Internet-marketing-business’. Without either of those two characteristics, your business is doomed to failure.
The second thing that all fledgling Internet marketers must learn if they are to compete with the big boys for potential profits is to write excellent web copy. Your sales copy needs to be fluid, compelling, and totally logical to everyone who reads it. It should sound conversational – but not to the point where a client would rather want to be your friend than buy your product.
It should tell everything there is to know about what you are selling without making false claims or hyping your goods to the point where people do not really believe in your product. And your copy shuld not contain errors of any kind, whatsoever.
But why is web copy so important to an Internet marketer? Because it is the only thing that can really make or break a sale. Your Internet business is not like a brick and mortar store. Your customers cannot eyeball the digital items you are offering. They cannot touch them and feel them or examine the product’s box.
A customer who is visiting your website will not be able to call over a store manager to talk about whether or not the product is right for them. Anyone who visits your website has to continue reading in order to get to know more about the product and the willingness to do so depends on how well your web copy is written.
If the copy is good – you will get the sale. If the copy is poorly drafted – chances are you could have month upon month go by without even the slightest tug at your line.
Why Is Tweaking So Important?
Now that you know exactly how important web copy is to the success of your online business, you need to get to work on the basic format that your sales copy needs to take.
As mentioned earlier, your sales copy should sound relatively conversational while still keeping the ability to persuade your customers that your product is the one which can give them the solution to their problems. In order to make your sales copy as good as it can possibly be, you need to start by thinking about what the things are which make your product different from the rest.
Say you are selling an E-Book which you have written about how to get the best and most amazing deals on all kinds of computer programs, just as an example. You want to sell that E-Book for as much as you possibly can – but first you need to convince those who visit your website that they should pay you for your E-Book. This is where your sales copy skills will come into play.
You need to start out your sales copy composition endeavor by making a list of all of the great points about your E-Book (bullet points). Be sure to highlight points that separate your product from the rest of the pack, as there will probably be other people out there who are selling roughly the same product as you.
Once you have compiled a list of the top reasons why a person would want your product, start to write around that list and eventually turn it into a full-fledged sales copy document. If you need inspiration, all you have to do is browse around to other E-Book marketing websites and see how their sales copy looks.
Be sure that your tone is relatively conversational, you are not using any big words or sales jargon, you are using plenty of bulleted lists and colors that will stand out to the customers, and above all else – make sure that your sentences and paragraphs are pretty short for an easy read.
Writing and Tweaking Your Sales Copy
Once you have your sales copy nested comfortably on your website, you may be tempted to think that your work is done and you can move on to a new project.
But, for the Internet marketer, your work is never done – and if you want to be truly successful, you always have to be on top of things on your website.
Therefore, testing and tweaking your sales copy is a tactic that more and more marketers are utilizing so that they can boost sales and maximize their profits.
Just because you may think that your sales copy sounds good to you, does not mean that it sounds equally as good to the rest of the public. Continuously tweaking your copy can make all the difference in the world in terms of getting your message across to the masses.
If you have recently posted your copy to its website, keep it as it is for now and wait until you start getting some traffic flowing to your web servers. After a few weeks, whether or not you are getting any sales, it is a good time to update your copy.
Start by adding any recent testimonials that you may have received from satisfied customers. Testimonials can really help you boost your sales because they give your copy an extra shot of trustworthiness.
Apart from adding testimonials to your copy, you should just tweak a few of the ways that you have worded your sentences and maybe add or remove a few bulleted lists and longer paragraphs.
Post everything back to your website and see if your sales change. If sales change for the better, then keep your copy in its new form.
On the other hand, if sales start to drop, change your copy back and then start from the original again the next time you make some tweaks. By tweaking your copy, you can squeeze more and more cash out of your customers without having to raise or lower your prices.
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