Again and again people are asking me how they (newbies in most cases) can make a full time income on the Internet in the quickest way possible (and of course, it should cost next to nothing…). There is not just one answer to this question and usually I would say that there is no such thing as a “get rich quick formula”. Just like in the real world, building a profitable business takes time. It cannot be done overnight.
The weird thing is that many newbies have read about the individual steps already but they never got active. If you’re not acting on what you are reading and are looking for a one step push-button solution then you better search for something else to do because Internet marketing is only for those who keep trying new things (==> test and track) , who educate themselves and take action!
Since I want to help you where I can, I thought, I’d try to give my best answer to you as if I were explaining the whole process to a friend. And in fact, many of my subscribers have really become my friends
So how do you get started?
Although using Google Adwords is one of the quickest ways to get traffic and make sales, I would not recommend this to you if you are a complete newbie as you wouldn’t have the expertise to do proper keyword research or write good ads which could get a high clickthrough rate. Moreover, I think the problems would already start with the creation of the landing pages if you’re really starting out with zero knowledge.
There are a lot of ways how you can make money online but I will try to explain the one which worked best for me. In the next few paragraphs, I will give you the step by step instructions for making an income online even if you’re a total newbie… You’ll have to educate yourself, though, in order to be able to actually put the individual steps into action. There’s no way around it.
The steps which I’m going to explain will build on the basics of online marketing and I will only give you the steps and not the in depth explanations as this cannot be done in one short article. I want you to understand the CONCEPT of how selling digital products in any niche market on the Internet works.
What about the techie stuff?
You have to find out about the technical details by reading other articles or by buying products which cover the individual topics. Usually, getting paid products is the best way to educate yourself as it can be a short cut in your learning curve.
Here we go:
Step 1: Decide on your target market, find a sub niche within it and build a keyword list
e.g. > Fishing > > Fly-fishing or – if you want to stay in the Internet marketing “arena” – it could be like Internet marketing >> Affiliate marketing >> Building affiliate websites using datafeeds.
Find the best keywords for your niche so you can get the most targeted traffic possible (e.g. traffic from the search engines or social bookmarking websites). I’d recommend NicheBot2 for this as it includes results from the 2 most important Keyword Research Tools: Wordtracker and Keyword Discovery.
Step 2: Do market research and find out what people in this niche are looking for
If you want to sell an ebook, collect a number of questions that people in this market would like to have answered by your product. By answering these questions you’ll know that your buyers are getting what they want and this will keep your customers happy and the refund rate low.
If you want to have a software created, get to know what problems people are experiencing and how your software can be a solution to their problems. Take a look at the forums and what people are asking there. The topics with lots of activity are the ones you should be looking for.
Have a look at Amazon.com what kind of products people are buying there and get ideas for additional products. The full process and many more options and sites you can use for your research have been described in my recent article called “Niche Marketing Research For The Aspiring Niche Marketer” … I didn’t want to repeat everything here.
Forward these questions and observations to your ghostwriter who will produce the product for you. If you are an expert yourself, you could get this done on your own but you need to consider that it will take much longer to get it completed. The better way is to outsource the writing to freelancers from sites like Elance.com or Scriptlance.com especially if you want to have a software done. You should be the marketer, not the one who is producing everything (this is different if you want to teach something that you’re the real expert in).
And yes, you’ll have to invest money to get this done. Internet marketing is for people who are willing to take risks (the project could flop…) and who are willing to invest. If you think that you can just buy a $1 resell rights ebook on Ebay and start selling it to your list, you are insulting the intelligence of your subscribers who will most likely recognize that you’re trying to sell crap.
You always need to insure that the quality of your product is great before offering it to your list.
Step 3: Get your own domain name and web hosting
A lot of newbies already fail with this first step because they try to skip it or replace it by using some crappy free domains which usually are subdomains or sub directories on some big community sites like Geocities.Yahoo.com or similar platforms. This won’t work. If you want to have success in an online business, you should not try to save on those $5-10 per month for your hosting and the $9 a year for a domain name. Register a domain with your keywords or your name included.
Being cheap will give your subscribers a very bad taste of your business. Get a domain name at e.g. Namecheap.com and then get a hosting account. If you plan to create a lot of websites, I’d recommend you check out Hostgator as you can get a reseller account there which allows you to host unlimited sites (you’ll get 12 GB with their “Aluminium” package at a low fee (it’s $24,95 per month as of today…).
Write your salesletter which describes the product and its’ benefits. If you can’t write it yourself, outsource that, too!
Step 4: Set up an autoresponder (e.g with Aweber) and build an email list
You can build an email list by creating a squeeze page (opt-in page) and then sending traffic to it. Offering a free report/ebook or something else of value will help you to increase your opt-in rates. An autoresponder will cost you about $20 per month. Again, don’t save on this because in the end, you will regret it.
If you’ve never built a website before, this part can be quite overwhelming as you’ll have to paste your autoresponder code into the HTML code for your website on which you’ll be collecting the leads (this includes the dreaded uploading of your web pages using FTP (File Transfer Protocol) – a very simple process which so many newbies fear…).
Most salesletter style sites consist of at least a squeeze page where prospects enter their details and a full salesletter where the visitor can buy the product + a download page. Additional pages would be a privacy and a disclaimer page. The contact details can be put at the bottom of the salesletter so it would not require a separate page.
The process can be like this: The visitor enters his email address on the squeeze page and gets forwarded to a One Time Offer and can purchase the product (or access to a membership site) at a discount. The page which should be displayed after a prospect enters his details can be determined within your autoresponder admin area and usually is called something like “redirect to”.
If there’s no One Time Offer, the visitor gets forwarded to the salesletter. If you don’t have the salesletter ready, yet, you can also redirect the visitor to an affiliate product. This means profiting while building your list. Do not make the assumption that you won’t need a list or that you can simply skip this step altogether…
==> In this case, I predict you will fail as you’re not building a real business! Your subscriber list will become your most valuable asset and it’s the difference between you just getting by or making big profits.
Step 5: Have a backend in place
You will probably not get rich by selling 1 product within 1 niche. The key to making lots of money online is to diversify. First of all, think of other products your subscribers could need. Produce them yourself or become an affiliate for other people’s products. Then recommend these products to your list. Choose only the best products within that niche so you can keep your customers happy and the refund rates low.
A backend also means that you’re not just selling products from within the same price range. You could start out with a free report to get the opt-in. Then you offer a $7-27 report, a $47 ebook, a $97 product package, a $197 multimedia (audio/video) product, a $497 personal coaching session, a $997 intense workshop and a 3 days seminar for $1997.
==> That’s the so called “salesfunnel”. You start with the lowest priced products and you want your customers to go one step further until they have reached your high ticket items. That’s where the big marketers are making most of their money. Not just from selling $27 ebooks.
You need to keep in touch with your subscribers and customers. This can be automated with your autoresponder (by setting up a message sequence where each message promotes a different product from your salesfunnel).
Step 6: Rinse and repeat!
Find a different niche you want to target and go through the same steps which I have described above.
…
Of course, I made it sound a little easier than it actually is. I’ve simplified it because I want you to understand the system and not the individual technical details. You can always outsource these “techie” things if you don’t know e.g. how to build your website or how to integrate Clickbank or Paypal. Once your product is selling well, you also have the option to start your own affiliate program but I didn’t want to make it too complicated.
KEEP THIS IN MIND: ==> You don’t have to know it all!
Marketers like e.g. Michael Green are outsourcing 80-90% of the work. If you don’t have the money to outsource e.g. the creation of your products or website then save your money until you can afford it. Sell stuff on Ebay which you don’t need anymore in order to earn the money you need. Work overtime in your job to make the money you need.
==> “No money” is just an excuse why it’s not getting done! If you really want it, you’ll find a way…
Personally, I have outsourced the creation of my pieces of software. My Affiliate Turbo software & my Blog Promoter software (in the meantime, I have sold the website & rights to both because they required constant updates and I couldn’t find the time for it anymore…) had both been done by a programmer from Scriptlance. Both pieces of software had cost me less than $500 each to produce and I made several thousands from both softwares (and from selling the websites/rights, of course).
I created PromoBuddy myself, though… it was the product which got me started. Everything gets easier once you have your own products and that was something I recognized very early on. Once you have a great product, you can start an affiliate program for it and ask other marketers to do Joint Ventures with you. If the product is great and you’re offering generous commissions, you should have no problems in getting a lot of affiliates/JV partners.
Almost no Internet marketer has the complete knowledge in all areas of Internet marketing. Some of them are good at using Google Adwords to make an income, others are building content sites and are making affiliate commissions from free traffic and again others are great article writers and use article marketing to get traffic to their own sites or affiliate sites. Moreover, while doing this they are building their reputation and ultimately are getting tons of sales.
And with that said, I want to give you a link to a free report by Dylan Loh who is an expert at article marketing (or “bum marketing”) – even though he’s not even a native speaker of english. Article marketing is still one of the best ways of getting traffic and best of all, it’s free (if you’re writing your own articles, though). If you think you can’t write an article, I would recommend Jonathan Leger’s “Instant Article Writer” (right now he’s giving a 30% discount on his software so the timing is good to get your copy).
But back to Dylan…
Dylan made more than $18.000,00 in a 30 day period because he knows some very nice tricks which stunned me as well even though I have been using article marketing myself since I got started back in 2001 (do a search for “Detlev Reimer” in Google and you’ll find a lot of my “old” articles). But to be honest, I haven’t had results like that so far.
This could change now as I plan on putting his tips into practice. The report is free but tomorrow, he’ll be launching his new product which is an in depth explanation of how the whole process works. The free report covers a lot of that, too. So get it with my compliments – it’s great and useful stuff
Click here to visit Dylan’s Website and download the free report
(It’s an immediate download – you don’t even have to sign up with your name and email address to get it!)
Let me know what you think of my article by making a comment on it
Tuesday the 5th
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