Chris McNeeney, author of “Affiliate Project X” and “Day Job Killer” – both great products – has come up with a new potential bestseller called “Project Black Mask”. But I wasn’t impressed at all – I could even say that I was quite disappointed. I know, I could have made a lot of commissions by promoting this one, too. But it wouldn’t be the right thing to do. Read on to get to know why…
Before I get to that, I think, I’ll have to retract the statement about Chris McNeeney which I made yesterday by saying that:
“… And I think even without having read his ebook, I bet it’s a killer product again.”
– Not this time, sorry. I made that assumption based on the quality of his other products and without having read a single line of his actual “Project Black Mask” ebook. Now that I have finished reading it, I can’t keep this statement alive.
Let’s go into the meat of his ebook:
First of all, the author doesn’t even try to hide the fact that he’s spamming the search engines. Although, the term “Black Hat” makes it sound nicer. But within the ebook itself, several forms of spamming are mentioned. Apart from the fact that you could easily lose your Adsense account if you’re caught spamming the search engines, there are several other risks involved in this kind of “business”.
Okay, here’s what it’s all about:
Content Generators or Portal Builder software
I must confess, I have used them in the past as well. In the beginning, when they were new, I made several thousands of dollars with them, too. But soon after the search engines reacted to this and I lost the Pagerank of most of my domains and got penalized by Google, I realized that this is a fight that the normal user cannot win and I abandoned these tactics altogether.
Sidenote:
Using Traffic Equalizer, by the way, was the main reason why I’ve lost my highly successful PR6 domain Internetmarketing-success.com! By having links from my main index page to the new inner pages which were generated using Traffic Equalizer, I got pagerank for several hundreds of Internet marketing related terms easily and a lot of additional traffic. I should have stayed with my manual approach because one day that I looked at the Google Toolbar for my site, it was greyed out…
There you have it: Being “black hat” can also cost you the fruits of your labor from the past years (e.g. if you’re using existing “white hat” high PR sites to link to your bad “black hat” websites or pages…)! That was about 2 years ago.
Lesson learned… and one of the reasons why I’ve called my new beginning “Ethicalinternetmarketer.com“.
Whether they were called “Traffic Equalizer” which was the first one as far as I know or “Niche Portal Builder” , they have one fact in common: The search engines are constantly trying to delete these kind of sites. If their algorhythm’s can’t catch them, then their staff will be doing manual reviews of the top search engine results for the most searched for terms. And you can’t trick their staff. In 97% of the cases, they are doing a great job and delete these spam sites from their index.
Here’s are some more details about the content (taken from the table of contents + my comments):
1.) SEO: White hat, grey hat, black hat
What is it about: Explains the differences between these 3 SEO techniques.
2.) Black hat money
What is it about: How to make money from using unethical SEO.
3.) Site creation
What is it about: How to find niches to exploit, how to find good keywords, how to create these black hat sites, the tools used and what kind of hosting and domains you should use for it.
4.) Linking and promotion
What is it about: Blog spam, Blog and Ping, Comment- Forum- Guestbook- Spam and several more spamming methods e.g. how to abuse Web 2.0 resources…
==> And if I’m reading something like “Web 2.0 is the spammer’s best friend” – it actually makes me want to vomit…!
Moreover, even if everything were ethical: In order to put into use what he tells you to do – if you want to copy exactly what he does – , you need to buy at least 2-3 different keyword tools, you need several different reseller hosting accounts, even better VPS (Virtual Private Servers) servers and of course hundreds of domains and different IP addresses… This means expenses of several hundreds of dollars before you even get started. Some of the tools needed (e.g. for building blog farms) cost more than $250. The main Portal Builder Software called RSSGM is free, though.
I love automating website building tasks, too. Yes… But then please let the output be real content sites that visitors can actually enjoy and not total crap.
Apart from some tools for finding niches, his thoughts and explanations on doing keyword research and the valid points he mentioned about using long tail keywords (which is old hat already, anyway… ), I didn’t find the ebook very useful. If you’re into building real businesses like I am, you’ll find that the techniques used in his works are just unethical and do not contribute any value to the info already available on the Internet.
Quite on the contrary: It artificially inflates the number of pages in the SERPs (Search Engine Results Pages) by adding irrelevant stuff and lots of link collections directly taken from search engine results + RSS feeds. Then you could better become a member of my Niche Content Websites membership site and get real article websites within hot niches but without the risk of getting whole IP blocks banned by the search engines – because that is what sooner or later will happen with that kind of sites!
My conclusion is: NOT RECOMMENDED!
What are your thoughts on this? Comments are welcome…!
Friday the 22nd
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