SUBSCRIBER QUESTIONS PART 5
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I have been trying to promote art and artists on the web and have so far had no luck. I have done all the usual things like making sure of my keywords, SEO’s etc and still no luck Any thoughts? I have asked several other people but they seem to shy away from this type of thing.
Cheers and thanks…you may use this and my name online
David
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Question: How to sell and promote art and artists on the web?
ANSWER:
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Selling art on the web can be quite difficult (people can”t touch and smell it or view certain details) but it can be done. Your description of what you have done so far doesn”t sound very extensive, though.
Of course, you need to be using keywords related to art but you should also make sure that the keywords don”t have too much competition. The tool I am using for this is NicheBot2. It includes the KEI calculations from Wordtracker but is much cheaper than a subscription to Wordtracker itself ($9.95 a month compared to $27 a week…). KEI gives you the best keywords you should target: A relatively good number of searches against the least amount of competing pages.
Using this competition data, you should be creating pages and writing content based on the keywords with the smallest number of competing websites (if possible with less than 1000 competing pages). Then you need to make sure you”re getting backlinks to your pages using your keywords in the link descriptions. One of the best ways to achieve this is by writing articles and then submitting them to article directories. This way, your pages will gain more weight in the search engines if you can get backlinks with your main keywords included in the resource box of the article. And you also will be getting direct traffic from the resource box of your articles.
Another way of getting backlinks which I recommend is using the network of blogs within Backlink Solution. These are white hat blogs that you can post a short text excerpt and add a link to your own website within the text using your main keywords as the link text. This can give you a real boost in the search engines especially if you”re considering that they give you around 100 blogs on 60 IP addresses to post your links to. Even deep links (going directly to a sub page instead of just the index.htm) are allowed. But you need to make sure you”re making enough posts there in order to make it work for you.
I don”t know what the conversion rate for an art related website is but I guess, in most cases it would be below 1% even for targeted visitors because of the nature of the products. That could be too low to make good profits…
Detlev
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