SUBSCRIBER QUESTIONS PART 3:
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Tag,
My most burning question would be, how to get better conversion rates?
I get traffic and can’t seem to get more than a 1% conv. rate.
I don’t know if it’s my site or the sales pitch on my site.
Would you take a look at one of them here?
everyebook.smartebooksdirect.com
Danke,
R Davis
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ANSWER:
1.) My most burning question would be, how to get better conversion rates?
To put it into one sentence: By hiring a professional web designer and copywriter, by grouping/bundling your products together in smaller packages and by changing your price.
But let”s get into the details:
2.) I don’t know if it’s my site or the sales pitch on my site.
I would say it”s a combination of both. I don”t know why you have created your “salesletter” this way. Have you ever visited a website by one of the so called “gurus” which was looking like that? Did you ever make a purchase on a site like this yourself?
The details:
a.) The background you are using is plain ugly.
b.) The headline, if it can be identified as such, looks as if it”s directly copied from an email into a HTML editor.
c.) The content of the headline tells a visitor nothing apart from the fact that you”re offering resell rights to a bunch of ebooks/software/templates…/…/ – heck what else have you put into this package…?
Where are the benefits and highlights of your package? It doesn”t reveal anything about the topics of these products (would be difficult anyway as you”ve put almost every available topic under the sun into 1 package…!) nor why they should bother to buy it from you and not from someone else. What is your unique selling proposition? What makes you different from all the other sellers out there?
d.) English is not my first language but the spelling error in “Congradulations” is quite obvious to me (“d” should be a “t”). Makes a bad first impression on the visitor.
e.) “Please take a minute to scroll down through all 3 pages…” – you can”t be serious…! Why are you trying to put it all into one package?? Instead of improving your sales, people will get lost just by having to scroll through all of it and furthermore, they can”t get any further descriptions on each product (at least not in the first third of the first page). You are basically just giving them a list of file names. Have you ever seen a successful person doing it like this?
And this is all apart from the fact that the formatting is horrible and doesn”t even look like a salesletter. You are also distracting the visitor even more by giving him some banners to click on the left side. Do you want a sale or do you want to click them on your banners? You should not give your visitors other options than to click on the order button (only at the bottom of the page you can have some more links about you and your site and e.g. a disclaimer or privacy page).
f.) Excerpt: “Start Raking In Your Part Of The Billions Of Dollars Spent On The Internet”
I doubt it can be done with a package or salesletter like that…
g.) Who are you and where are your contact details? Would you buy from a site that doesn”t even mention a name (ok, it”s in the copyright notice but that is not enough!) nor any contact details? You are not building any trust with your potential buyer. I would not buy from a website where the owner can”t be contacted, either… A picture of yourself also would help to build trust. Testimonials would boost sales as well but for such a package, they would be difficult to obtain.
Here are my suggestions:
1.) Hire a web designer and copywriter!
First of all, you need to learn how to write a professional salesletter. If you don”t want to write it yourself, you can also hire a copywriter from Scriptlance.com or Elance.com. Your “salesletter” is something like a kind of catalogue page but without the pictures or descriptions… The formatting is ugly and needs to be corrected as well. It should not be too expensive to have a web designer do this for you.
2.) Bundle related products together and reduce the number of products!
You should NOT be puttting every single resale rights product under the sun into one package!
First of all, you need to group the related products together e.g. all the Internet marketing related products. Then you could group the graphics packages together. And last but not least, some of the niche products but not ALL of them! You should be selling these packages individually and not all from one page. You need to add descriptions and ecovers to each individual product you are offering in a package.
3.) Change the pricing!
If you are pricing a package like that at $4.97, you are basically telling your visitors that you”re selling crap and are trying to make a few bucks of them despite of knowing this. Once you have a professional salesletter done for these packages, you should raise your prices and make the individual packages more attractive and eye catching to the visitor by adding individual descriptions and ecovers to the salesletter (a little similar to what you have done on page 2 but better).
And that is another reason why you don”t want to have 10,000 products on one salesletter page. It would take forever to load and people would lose interest by having to read about so many different products. Don”t put more than 20-30 products into one package!
4.) Final thoughts on the profitability…
The question, though, still remains if a package like that, where tons of others have the same resell rights like you, can be a profitable business venture. You would profit a lot more by choosing products which can not be found on every website where the owner/newbie is starting out selling the same products like you. My guess is that there must be thousands and thousands of people sellihng the same stuff.
All in all, I seriously doubt that you will be making a lot of money from these products – even after my suggested changes. But without the changes, I even doubt the 1% conversion rate which you”ve mentioned. Sorry if I”m sounding a bit harsh but websites/pages like yours make me want to grab my tissue…
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