I’ve heard people say that they want to start their own online business because they don’t want to have a boss that tells them what to do and when to do it. These people say that they don’t want to have to ‘punch’ a clock.
They will work when they want to and IF they want to because they won’t have a boss telling them what to do.
They are wrong! Or, at least, they had better be wrong or they are doomed to failure. The fact is when you work from your own home, YOU are the boss and you had better be a darn demanding one.
You, the boss, must see to it that sufficient time is invested into the business every single day and that the time is used as productively as possible. You might no longer have working hours as required by others but you sure better have working hours.
Your old boss might have overlooked your being 10 minutes late getting back from lunch but you will need to be a lot tougher on yourself if you are to ever succeed at any internet business and you better forget about that old forty-hour week, too.
The internet marketing game is tough! Don’t you ever believe those advertisements that you see on TV that tell you that you can make thousands and thousands of dollars every month working on a part-time basis.
You MUST set up a working schedule for yourself. You must adhere to that schedule and you had best remember that quitting time is when you get through and not precisely eight hours after you went to work.
Your time IS your own to manage. You must supply your own discipline. You are still accountable to someone. You are accountable to YOU!
Guesswork and Becoming “Cheap” is NOT Smart!
Being thrifty is a good thing but there is a huge difference between being thrifty and just being cheap. You need to remember that in the Internet marketing game the objective is not to keep the money you have. The objective is to make more money than you have.
Have you ever heard the adage, “You have to spend money to make money”? It is a true statement that has come about through the experience of those who have gone before you. You can’t be so afraid of spending a few dollars that you prevent yourself from making money.
I have heard otherwise very intelligent people say that they didn’t take a marketing course that had been offered because it was ‘over-priced’. Now there is a dumb statement if I have ever heard one.
What they could have learned in that marketing course would make them many times over the cost of the marketing course. They ‘saved’ a couple of hundred dollars and prevented themselves from making many thousands of dollars by being cheap. They were certainly ‘thrifty’!
Another really dumb thing that I have heard a marketer say is that he didn’t buy a piece of software that could save him a lot of time because it just cost too much and maybe all the ‘bugs’ aren’t worked out.
What kind of thinking is that?
Would you keep cutting grass with an old fashioned push mower rather than buying a power mower because it cost too much and it might have a problem?
Here is the thing that you need to remember: Being thrifty is not a crime.
Being dumb isn’t a crime either.
If you really want to be a successful internet marketer, you have to be willing to invest in your own knowledge and provide the tools for yourself that makes success possible.
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