I was at the CeBit 2008 in Hannover (the biggest computer exhibition in the world) last weekend and it was really very interesting – especially because they had an online marketing section as well. And the other reason I went there was that I wanted to bring my PC knowledge (processor speeds, max. HD capacities etc.) a little up to date. I went there with an old friend of mine …. no, not Dirk Wagner this time…
When I visited Hall 4 with the online marketing sections, I spoke with some of the developers of an online CMS (Content Management System) platform which has a lot of great features included like an integrated Forum, Tag Clouds, CRM (Customer Relationship Management) & Newsletter modules etc. etc. which could make great Web 2.0 Websites.
But it turns out that this system is VERY expensive. The basic version costs about EUR 4500 which is about USD 6300!
I think, then I’ll rather stay with WordPress, though. It’s free and scalable + I’m familiar with it which is a big bonus because if you’d invest in something like this, there also is a steep learning curve…!
The other thing which caught my interest was an online conferencing system with a camera which could provide the participants with a 360° view of a “round table” for web meetings.
The system could handle up to 250 participants which could take part in a web based conference. The admin would then be able to share his desktop with the participants and show them e.g. Powerpoint Slides or an Excel Table or whatever.
And this one comes with a one time fee in contrast to all the web based services which are charging quite a lot of money for this.
I couldn’t see a lot of things at the other marketing related stands anymore since many of them were abandoned ahead of time (I was there at about 16:45 PM and it usually ends at 17:30 PM).
But I took a lot of booklets with me which I am going to read in the next few days. Especially with regards to the German Online Marketing Scene in which I have started in January of this year (I still only have a very small list, though).
I have a tip for you regarding a good niche which I discovered there:
The car navigation systems hall had very much interest. That’s nothing new. But there are new car navigation systems which can show buildings and sights in 3D! This will be in high demand and a lot of visitors to these stands were absolutely fascinated by this – myself included.
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